Digital Marketing Hub (Sport England)

This hub aims to help people and organisations improve how they apply digital marketing tools and techniques to encourage more people to play sport and be active.

The hub combines online learning, via bitesize modules and a live webinar series, with peer networking opportunities.

The hub is tailored to small businesses, self-employed professionals and volunteers at frontline organisations and clubs, as well as marketing and communication professionals at larger organisations.

It explores how digital marketing can be used to engage people with sport and activity, and look at how people can understand more about their audience.

Topics the programme covers include:

• Reaching new audiences – helping people to reach new and more diverse audiences and drive growth for their organisation or club on small budgets
• Insight application – supporting people to better understand and apply audience and sector insight to inform their digital marketing activities
• Measurement – supporting people to set goals and key performance indicators and measure them effectively
• Channel skills – increasing understanding of the key digital marketing channels, such as social media, search, websites and email, and giving people the practical skills to use them effectively.

Click here for more information and to register.