ZingHub Bringing Inclusive Sport, Joy and Connection to Older Communities

ZingHub is a small, family run social enterprise dedicated to creating and delivering adapted seated sports and games for older adults. Founded, by No Limits 2026 campaign ambassador and the ECB’s Events and Competition Manager for Disability Cricket Richard Hill MBE and his son Matt, the organisation is built on a simple but powerful belief that everyone should have the opportunity to experience the life changing benefits of sport.

The idea began in 2017 when Richard, drawing on his background in adapted sport and a lifelong passion for cricket, created and introduced an inclusive game of Clock Cricket (adapated seated version of the sport) in the care home where his father lived after recognising a lack of meaningful, engaging activities. The overwhelmingly positive response led to the launch of ZingHub in 2024 and the development of a wider range of adapted activities designed to engage and uplift participants.

Today, ZingHub delivers sessions across a variety of settings, including care homes, sheltered housing, residential homes, and community venues such as church halls and community centres. Their work supports people living with conditions including dementia, Parkinson’s, and acquired brain injuries, as well as older adults enjoying life in supportive community environments.

Guided by four core values, the organisation places a strong emphasis on fun, creativity, and meaningful engagement. Combining Matt’s clinical expertise with Richard’s extensive experience in disability sport, the team creates thoughtful, inclusive activities that promote movement, stimulate the mind, and encourage communication and social connection.

Each session is tailored to those taking part, fostering a warm and welcoming environment where individuals feel confident, included, and able to participate at their own pace. Recognising that success looks different for everyone, ZingHub celebrates personal achievements and creates opportunities for each participant to experience success in a way that is meaningful to them.

At its heart, ZingHub’s work is about more than physical activity. It is about bringing people together, boosting wellbeing, and creating moments of genuine joy. The organisation also recognises the vital role of carers, ensuring they feel supported and valued as part of every session.

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Case Study: ZingHub in Practice

A recent ZingHub session in a care home highlighted the impact of flexible, person centred activities for residents, including those living with dementia. Around 14 residents took part, with the facilitator adapting the usual clock cricket format to engage individuals more personally, ensuring everyone could participate at their own level.

One particularly powerful moment involved a resident named Mike, whose needs required a different approach. Recognising he was less responsive than others, the facilitator quickly adapted the activity to help him experience success. After it became clear that Mike was unable to release the ball, several approaches were tried before the task was simplified into a gentle catching activity.

By initiating the interaction and softly throwing the ball to him at close range, the facilitator enabled Mike to participate successfully. He caught the ball with both hands, holding it close to his chest, and went on to repeat this several times. His response, including a small smile and encouragement from others in the group, demonstrated how thoughtful, responsive adaptation can unlock meaningful moments of achievement.

The session provided a powerful example of how inclusive, adaptable activities can build confidence, encourage connection, and create shared joy within care home communities.

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For more information, visit www.zing-hub.co.uk or contact the team at information@zing-hub.co.uk.