Live Longer Better in Hertfordshire Celebrates Age Without Limits Day

To mark Age Without Limits Day on 11^th June 2025, the Herts Sport & Physical Activity Partnership, through its Live Longer Better in Hertfordshire initiative, has launched a compelling new video designed to challenge societal perceptions of ageing.

Produced in alignment with the national campaign led by the Centre for Ageing Better, the video reflects this year’s theme: “Celebrating Ageing and Challenging Ageism.” It directly addresses outdated stereotypes surrounding later life, whilst showcasing the vitality, resilience and potential of older adults.

Partnering with more than 42 local organisations, Live Longer Better in Hertfordshire is supporting change by promoting a range of inclusive, age-positive activities. The video features Initiatives such as Generation Circus, Walking Squash and Judo for Safer Falling, illustrating that growing older doesn’t mean slowing down, but rather redefining what’s possible.

“These activities do more than just improve physical health,” said Tania Woods, Project Assistant for Live Longer Better in Hertfordshire. “They help dismantle persistent stereotypes that suggest older adults should take a step back or settle for low-impact activities.”

By sharing personal stories of active and empowered older adults, the video aims to ignite a cultural shift in how ageing is perceived. Being told to ‘slow down’ just because you’re older isn’t a natural part of ageing, it’s ageism. Getting older may come with challenges but being treated unfairly because of your age should never be one of them.

Age Without Limits Day serves as a national call to action, encouraging individuals, communities and workplaces to help end ageism and celebrate the contributions of older generations.
To find out more about Live Longer Better in Hertfordshire, visit www.livelongerbetterinherts.co.uk or contact t.woods2@herts.ac.uk

For further information about Age Without Limits, visit www.agewithoutlimits.org