We Are Undefeatable

A major new campaign has been launched to support the 15 million people who live with one or more long-term health conditions in England.

We Are Undefeatable aims to help those with conditions such as diabetes, cancer, arthritis and Parkinson’s to build physical activity into their lives.

The campaign is led by a collaboration of 15 leading health and social care charities and benefits from our expertise and insight, along with National Lottery funding.

One in four people in England live with a long-term health condition, and they’re twice as likely to be inactive despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.

New research shows the majority of people with a long-term health condition want to be active and are aware of the health benefits.

The campaign hopes to inspire, reassure and support people to be active by showing the real-life experiences of people living with a variety of conditions – both visible and invisible – on their own journeys to being active.

The campaign is based on significant research and launch on TV and radio from the 2 September for an initial six weeks.


Every Mind Matters

Public Health England in partnership with the NHS, have launched a major new mental health campaign, called Every Mind Matters,

Every Mind Matters is here to help you manage and maintain your mental health, as good mental health makes such a difference. It helps us to relax more, achieve more and enjoy our lives more.

The campaign aims to support everyone to feel more confident in taking action to look after their mental health and wellbeing by promoting a range of self-care actions.

One in four people experienced common mental illness in the last year and one in six people experienced common mental illness in the last week.

The Every Mind Matters campaign aims to improve our understanding of mental health and highlight that looking after mental health is as important as looking after physical health and as for our bodies, there is always something we can do to look after our minds.

The campaign encourages adults to be more aware of their own mental health and of others by providing them with information and resources for eight of the most commonly reported issues with mental health: stress, anxiety, trouble sleeping, low mood, panic, social anxiety, trauma and obsessions and compulsions.

It is being promoted to adults across the Midlands with new TV, radio and online adverts: and is being supported by a range of public sector, charity and commercial partners.